School of Management staff

Dr Tanya Jurado staff profile picture

Contact details +6469519103

Dr Tanya Jurado MA (Hons), PhD, FHEA

Senior Lecturer

Doctoral Supervisor
School of Management

Tanya has a longstanding interest in small and medium enterprises (SMEs). She has worked on projects for the Organisation for Economic Cooperation and Development (OECD), the (former) Ministry for Economic Development and the Inland Revenue, and she has also published on SME policy development and on how SME owner managers go about exporting and engaging with the international trade environment. Current research interests emerge from an underlying preoccupation with supporting small businesses and entrepreneurship to become more inclusive both socially and economically. Tanya is working on projects on SMEs and HR; the gender imbalance in IT; and, Indigenous entrepreneurship. Tanya is actively involved in the wider SME international research community serving as Editor in Chief of Small Enterprise Research, former Vice-President Academic & Industry for the Small Enterprise Association of Australia and New Zealand and co-Chair of the Entrepreneurship and SMEs stream for the Australia and New Zealand Academy of Management. She has also been a Visiting Fellow at the Small Business, Entrepreneurship and Enterprise Development Research Group at Portsmouth University.

She regularly reviews for journals in the entrepreneurship field including the International Small Business Journal, Small Enterprise Research, International Journal of Entrepreneurship and Innovation, Journal of Asian Business and Economic Studies, and for international conferences such as RENT, ICSB, ACERE and ANZAM.

Tanya holds a PhD and a PGDipBusAdmin in Management from Massey, and a BA and MA (Hons) in History from Auckland University. She currently teaches Entrepreneurship & Innovation and Business and Society.

Tanya's research is on the role of SMEs amidst the global challenges faced by economies worldwide. Current themes include SME internationalisation and trade policy and public policy support for SMEs, including Indigenous entrepreneurs. Tanya is part of a $15m study funded by the MBIE Endeavour Fund on Indigenising trade and also researches the participation and retention of women in information technology professions.

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Professional

Contact details

  • Ph: +64 6 951 9103
    Location: Business Studies Central
    Campus: Manawatu

Qualifications

  • Master of Arts (Honours) - University of Auckland (1994)
  • Doctor of Philosophy - Massey University (2016)

Fellowships and Memberships

  • Member, AdvanceHE (Fellow) (2022)

Certifications and Registrations

  • Licence, Supervisor, Massey University

Prizes and Awards

  • Outstanding Reviewer Award for British Academy of Management Entrepreneurship Stream 2022 - British Academy of Management (2022)
  • 2015 Emerald Literati Network Highly Commended Paper Award for the paper "Understanding small-firm reactions to free-trade agreements: qualitative evidence from New Zealand" in the Journal of Small Business and Enterprise Development - Emerald Group Publishing Limited (2015)

Research Expertise

Research Interests

SME and entrepreneurship policy

SME Internationalisation

Indigenous entrepreneurship

Entrepreneurship field of study

Business History

Gender and entrepreneurship

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): International Business (150308): Small Business Management (150314)

Keywords

SMEs

SME Internationalisation

SME policy

Gender and IT

Entrepreneurship

Business History

Research Outputs

Journal

Tretiakov, A., Jurado, T., & Bensemann, J. (2024). Women in IT: A Work Ecosystem Perspective. Journal of Computer Information Systems.
[Journal article]Authored by: Bensemann, J., Jurado, T., Tretiakov, A.
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Jurado, T., Tretiakov, A., & Bensemann, J. (2024). Symbolic power, discourse, and underrepresentation of women in IT. Information Technology and People. 37(5), 1897-1917
[Journal article]Authored by: Bensemann, J., Jurado, T., Tretiakov, A.
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Jurado, T., & Mika, JP. (2023). Indigenous entrepreneurs’ export practices in Aotearoa New Zealand. Small Enterprise Research. 30(1), 1-23
[Journal article]Authored by: Jurado, T.
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Tretiakov, A., Jurado, T., & Bensemann, J. (2023). Giddens' structuration theory and human resource practice in small firms. New Zealand Journal of Employment Relations. 47(1), 145-161 Retrieved from https://ojs.aut.ac.nz/nzjer/article/view/117
[Journal article]Authored by: Bensemann, J., Jurado, T., Tretiakov, A.
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Manganda, A., Jurado, T., Mika, J., & Palmer, F. (2023). ‘I Flip the Switch’: Aboriginal Entrepreneurs’ Navigation of Entrepreneurial Imperatives. Indigenous Business and Public Administration. 2(1), 21-38 Retrieved from https://ibapa.org/articles/10.33972/ibapa.28
[Journal article]Authored by: Jurado, T.
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Tretiakov, A., Bensemann, J., & Jurado, T. (2023). Social outcome expectations and women's intentions to return to IT employment. Australasian Journal of Information Systems. 27, 1-23
[Journal article]Authored by: Bensemann, J., Jurado, T., Tretiakov, A.
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1
Tretiakov, A., Jurado, T., & Bensemann, J. (2023). Employee Empowerment and HR Flexibility in Information Technology SMEs. Journal of Computer Information Systems. 63(6), 1394-1407
[Journal article]Authored by: Bensemann, J., Jurado, T., Tretiakov, A.
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4
Manganda, AM., Mika, JP., Jurado, T., & Palmer, FR. (2023). How indigenous entrepreneurs negotiate cultural and commercial imperatives: insights from Aotearoa New Zealand. Journal of Enterprising Communities. 17(6), 1171-1192
[Journal article]Authored by: Jurado, T.
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4
Felzensztein, C., Crick, D., Gonzalez-Perez, MA., Jurado, T., & Etchebarne Lopez, MS. (2022). Capabilities and the internationalisation of smaller-sized, service-oriented firms in the southern hemisphere. Journal of Strategic Marketing. 30(6), 533-561
[Journal article]Authored by: Jurado, T.
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23
Juradoa, T., & Battisti, M. (2019). The evolution of sme policy: The case of new zealand. Regional Studies, Regional Science. 6(1), 32-54
[Journal article]Authored by: Jurado, T.
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4
Battisti, M., Jurado, T., & Perry, M. (2014). Understanding small-firm reactions to free trade agreements: Qualitative evidence from New Zealand. Journal of Small Business and Enterprise Development. 21(2), 327-344
[Journal article]Authored by: Jurado, T.
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9
Gibson, B., & Jurado, TR. (2012). Guest editorial: Celebrating the 25th anniversary of SEAANZ. Small enterprise research: the journal of SEAANZ. 19(1), 2-4
[Journal article]Authored by: Jurado, T.Contributed to by: Jurado, T.
Gibson, B., & Jurado, T. (2012). Guest Editorial: Celebrating the 25th Anniversary of SEAANZ. Small Enterprise Research. 19(1), 2-4
[Journal article]Authored by: Jurado, T.
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Coetzer, A., Battisti, M., Jurado, T., & Massey, C. (2011). The reality of management development in SMEs. Journal of Management and Organization. 17(3), 290-306
[Journal article]Authored by: Jurado, T.
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5
7
Jurado, T., Massey, C., & Walker, R. (2007). Representations of excellence in New Zealand micro-enterprise. International Journal of Business Innovation and Research. 1(3), 267-280
[Journal article]Authored by: Jurado, T.
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Perry, M., Massey, CL., & Jurado, TR. (2005). Excellence and micro enterprise-bottom up or top down?. Cyprus International Journal of Management. 10(1), 32-45
[Journal article]Authored by: Jurado, T.

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Book

Junaid, F., & Jurado, T. (2025). Well-being, entrepreneurship, and the social integration of women refugee entrepreneurs. In N. Ranabahu, HP. de Vries, & RT. Hamilton (Eds.) Refugee Entrepreneurship: A Research Companion. (pp. 143 - 163). Abingdon, United Kingdom, and New York, United States of America: Routledge
[Chapter]Authored by: Jurado, T.
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Jurado, T. (2023). SMEs and Free Trade Agreements: Engagement and Policy Development. In S. Adapa, T. McKeown, M. Lazaris, & T. Jurado (Eds.) Small and Medium-sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?. (pp. 129 - 150). Singapore: Palgrave Macmillan
[Chapter]Authored by: Jurado, T.
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Adapa, S., McKeown, T., Lazaris, M., & Jurado, T. (Eds.) (2023). Small and Medium-sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?. Switzerland: Palgrave Macmillan, Springer International Publishing
[Edited Book]Edited by: Jurado, T.
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McKeown, T., Jurado, T., Adapa, S., Maidment, B., Kennedy-Good, M., & Brennan, M.(2022). Practitioner Insights: Working on, not in, the Business.
[Discussion Paper]Authored by: Jurado, T.
Jurado, T., & Massey, CL. (2012). SME policy development in New Zealand 1978-2008. In RA. Blackburn, & MT. Schaper (Eds.) Government, SMEs and Entrepreneurship Development. (pp. 31 - 44). Farnham, Surrey: Gower Publishing, Ltd.
[Chapter]Authored by: Jurado, T.
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Massey, CL., & Jurado, T. (2011). The support infrastructure for New Zealand firms. In Managing a small firm in New Zealand. (pp. 17 - 30). Auckland, New Zealand: Pearson
[Chapter]Authored by: Jurado, T.

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Thesis

Jurado, TR. (2016). From government to governance: Small and medium enterprise policy development in New Zealand 1978 to 2008. (Doctoral Thesis, Massey University, New Zealand) Jurado, TR. (2016). From government to governance: Small and medium enterprise policy development in New Zealand 1978 to 2008. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Jurado, T.

Conference

Jørgensen, EJB., Jurado, T., Mika, J., & Johansen, ST. (2024). Exploring the internationalisation of Indigenous companies: embedding strategies. https://naisa2024.exordo.com/programme/presentation/58. : NATIVE AMERICAN AND INDIGENOUS STUDIES ASSOCIATION THIRTEENTH ANNUAL MEETING BODØ,
[Conference Paper in Published Proceedings]Authored by: Jurado, T.
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Jurado, T., & Junaid, F. (2023). The role of wellbeing in the integration of women refugee entrepreneurs. 2023 ACERE Conference (Australian Centre for Entrepreneurship Research Exchange). : 2023 ACERE Conference (Australian Centre for Entrepreneurship Research Exchange)
[Conference Paper in Published Proceedings]Authored by: Junaid, F., Jurado, T.
Jurado, T., & Junaid, F.(2022). Scoping the research: The role of wellbeing in the social integration of women refugee entrepreneurs. . University of Monash, Melbourne, Australia
[Conference Paper]Authored by: Junaid, F., Jurado, T.
Jurado, T., & Mika, JP.(2019). Indigenous exporting enterprises and trade policy: The Māori business experience. . CQ University, Cairns, Australia
[Conference Paper]Authored by: Jurado, T.
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Felzensztein, C., Gonzalez-Perez, MA., Etchebarne, S., & Jurado, T. (2019). The internationalization of young and small service firms: Views from the southern hemisphere. BUSINESS ASSOCIATION FOR LATIN AMERICAN STUDIES. : BUSINESS ASSOCIATION FOR LATIN AMERICAN STUDIES
[Conference Paper in Published Proceedings]Authored by: Jurado, T.
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Jurado, T., & Mika, J. (2018). Maori internationalisation and trade policy: the role of business ethics. In A. West (Ed.) ABEN 2018. : AUSTRALALSIAN BUSINESS ETHICS NETWORK
[Conference Paper in Published Proceedings]Authored by: Jurado, T.
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Jurado, T. (2018, November). SMEs and Free Trade Agreements: 2001-2018. Presented at Academic Association of Historians in Australian and New Zealand Business Schools (AAHANZBS) 10th Annual Conference. Sydney, Australia.
[Conference Oral Presentation]Authored by: Jurado, T.
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Jurado, T., Tretiakov, A., & Bensemann, JM.Lady Geek and women in IT: a critical discourse analysis. . Sydney, Australia
[Conference Paper]Authored by: Bensemann, J., Jurado, T., Tretiakov, A.
Jurado, TR.Rural enterprise. . Dublin, Ireland
[Conference Other]Authored by: Jurado, T.
Jurado, TR.Entrepreneurship in minority groups. : ISBE
[Conference Other]Authored by: Jurado, T.
Jurado, TR.Gender and enterprise. . Dublin, Ireland
[Conference Other]Authored by: Jurado, T.
Jurado, TR. (2012). Two steps forward, one step back? SME policy during uncertain times. ICSB World Conference Proceedings. Vol. 2 (pp. 1 - 20). : 57th Annual ICSB World Conference
[Conference Paper in Published Proceedings]Authored by: Jurado, T.
Massey, CL., Coetzer, AJ., Jurado, TR., & Battisti, M. (2009). The reality of management development in small New Zealand firms: Implications for public policy. : International Council for Small Business (ICSB) World Conference
[Conference Paper in Published Proceedings]Authored by: Jurado, T.

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Report

Jurado, T.(2024). Notes for World Economic Forum on policy paper Enabling Indigenous Trade.
[Technical Report]Authored by: Jurado, T.

Other

Jurado, T. (2020). The Social Role of Small Business. Small Enterprise Association of Australia and New Zealand (SEAANZ)
[Other]Authored by: Jurado, T.
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Jurado, T. (2018, April). Looking after small business or growing the economy? An historical enquiry into New Zealand SME policy.
[Oral Presentation]Authored by: Jurado, T.
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Jurado, T. (2018, April). Serving Small Firms: What has the Government done for you lately?.
[Oral Presentation]Authored by: Jurado, T.
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Jurado, TR. (2017, May). The development of New Zealand small and medium enterprise policy, 1978-2008. In University of Portsmouth Small Business, Entrepreneurship and Enterprise Development Research Group.. Presented at Portsmouth University Business School.
[Oral Presentation]Authored by: Jurado, T.

Consultancy and Languages

Languages

  • Spanish
    Last used: Today
    Spoken ability: Excellent
    Written ability: Excellent
  • French
    Last used: Yesterday
    Spoken ability: Average
    Written ability: Average
  • Greek
    Last used: Yesterday
    Spoken ability: Average
    Written ability: Needs work

Teaching and Supervision

Teaching Statement

I have extensive experience teaching undergraduate distance and face-to-face courses in entrepreneurship, small business management, business model innovation, international business, new venture development, corporate strategy and organisational behaviour. I currently teach at undergraduate level into the international business programme, as well as small business management, and also deliver the EMBA strategy course. I value reflection and encouraging students to question sources of information and develop critical thinking skills. Group work and collaboration are also important features of my teaching.

Contact Supervisor

Graduate Supervision Statement

I value the opportunity to supervise students and I view this unique relationship as a partnership where I guide the student through the research journey. I have two overarching interests: one is in the social contribution of small and medium enterprises, and the other is to do with the gender disparity in the information technology sector. I am open to supervise a range of topics within those two overarching interests. As well as my research experience, I bring to the supervision a focus on qualitative methods, that draws on historical and contextual approaches.  


Dr Tanya Jurado is available for Masters and Doctorial supervision.

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 1 0
Co-supervisor 1 2

Current Doctoral Supervision

Main Supervisor of:

  • Ruth Jackson - Doctor of Philosophy
    Inclusive Entrepreneurship

Co-supervisor of:

  • Lynette McCurdy - Doctor of Philosophy
    Developing a model for integrated leadership succession planning in Post-settlement Governance Entities: a praxis approach.

Completed Doctoral Supervision

Co-supervisor of:

  • 2023 - Mingzhu Ye - Doctor of Philosophy
    Top management team attributes, multinationality and MNE performance: Evidence from Chinese Manufacturing Enterprises
  • 2023 - Admiral Manganda - Doctor of Philosophy
    Balancing cultural and commercial imperatives: A study of Māori and Aboriginal entrepreneurs.

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Last updated on Thursday 06 June 2024