Contact details

• Ph: 4140800- ext 43310
  Location: QB3.43, QB Block
  Campus: Albany

Qualifications

• Bachelor of Business Administration - National Taiwan Institute of Technology (1988)
• Master of Business Administration - George Washington University (1991)
• Doctor of Philosophy - University of Waikato (1999)

Certifications and Registrations

• Licence, Supervisor, Massey University

Research Interests

Dr Henry F. L. Chung is Professor in Marketing at Massey University. He has completed his Doctor of Philosophy with University of Waikato in 1999. Prior to this, he acquired a MBA degree in international business from The George Washington University in Washington D.C., USA and a BBA degree from National Taiwan University of Science and Technology. Henry’s key research areas include international marketing standardization/adaptation strategies, decision-making governance, immigrant effect and enterprises, market entry mode, managerial ties and guanxi (Chinese networking), marketing and entrepreneurial orientation, innovation and emerging market enterprises (EMEs). Henry has published 50 journal articles and two book chapters (14 A*,  24 A journals). In addition, Henry has been a special issue editor of Journal of Asia Business Studies, Asia Pacific Journal of Marketing and Logistics, Industrial Marketing Management; associate editor of South Asian Journal of Global Business Research and a member of editorial board for Cross Cultural and Strategic Management, European Journal of Marketing,  Asian Journal of Business Research and board member of Academy of International Business Conference SE region. Henry has been recently listed as one of the top 50 researchers in an A* journal (EJM, 2018). Dr Chung is named as World’s Top 2% of Scientists List, Stanford University (2021-2024) (https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/3, 4, 6 &7). Dr Chung is also highly ranked in latest Scholar GPS (https://scholargps.com/scholars/59223773987032/henry-fl-chung).

The number of citations of Henry’s works exceed 3192 (google scholar) and 1643 (Scopus). Henry’s current Google Scholar H-index is 29 and Scopus H-index is 23 (excluding self-citations). Henry has been consulted by and has appeared extensively in major Australasian and international media such as ABC, NZ Herald, Stuff, Dominion Post, Reuters, Radio New Zealand, China Daily, CCTV for his expertise on marketing, international marketing, immigrant enterprises, Asian cultures and business community and the perceptions of New Zealand among Asian consumers. 

Research Opportunities

• International Marketing Strategy  (01/01/2014) International standardization/adaptation strategy, organizational learning and performance

Thematics

21st Century Citizenship, Resource Development and Management

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Human Resources Management (150305): International Business (150308): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Theory (150506): Organisation and Management Theory (150310): Small Business Management (150314)

Current Doctoral Supervision

Main Supervisor of:

• Thi Duong Hanh Dang - Doctor of Philosophy
  Social media and Export Innovation under moderating and mediating perspectives: Role of Digital Leadership, Digital Entrepreneurship Orientation, and Organizational Capabilities.
• Yiming Yang - Doctor of Philosophy
  IT affordance strategies, organisational capabilities, business performance and innovation: The empirical research from a Multi-Channel Network perspective.

Co-supervisor of:

• Junpeng Dou - Doctor of Philosophy
  Nexus among Blockchain Deployment, Supply Chain Resilience, and Performance in Manufacturing Firms: A Moderated Mediation Model

Completed Doctoral Supervision

Main Supervisor of:

• 2022 - Herbert Sima - Doctor of Philosophy
  When and How Managerial Ties and Institutional Distance Matters Export Venture Performance In A Digital Age: An Emerging Market Perspective

Other Links

• Massey University - MU